MICHELOB ULTRA^® SUPERIOR YEAR CONTEST

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.  THE CONTEST IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY UNITED STATES LAW.  VOID WHERE PROHIBITED.

1.         ELIGIBILITY:

    The “Michelob ULTRA Superior Year Contest” (“Contest”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older. Employees and the immediate families of employees of Anheuser-Busch, LLC, its affiliates, subsidiaries; wholesaler distributors and their employees and their immediate families; retail licensees and their employees and their immediate families; and, advertising and promotion agencies and their employees and their immediate families, are ineligible.  By participating in this Contest, entrants agree to be bound by the Official Rules (“Official Rules”) located www.MichelobUltra.com/SuperiorYear.  This Contest is void where prohibited by law and is subject to federal, state and local regulations.

2.         CONTEST PERIOD:

    Contest begins at 12:00:00 a.m. Eastern Standard Time on January 3, 2019 and ends at 11:59:59 p.m. Eastern Daylight Time on April 1, 2019 (“Contest Period”).  Sponsor’s designated official judging organization’s computer is the official time keeping device for this Contest.           

3.         HOW TO ENTER:

    Six (6) Ways to Enter: (1) Facebook: Share of a photo with #ULTRASUPERIOR and #CONTEST and tell us “Your 2019 ULTRA Resolution” (an “Entry).  (2) Facebook:  Send a photo via direct message to the Michelob ULTRA Facebook account with #ULTRASUPERIOR and #CONTEST and tell us your “2019 ULTRA Resolution” (also an “Entry).  (3) Instagram:  Share of a photo with #ULTRASUPERIOR and #CONTEST and tell us your “2019 ULTRA Resolution” (also an “Entry).  (4) Instagram:  Send a photo via direct message to the Michelob ULTRA Instagram account with #ULTRASUPERIOR and #CONTEST and tell us your “2019 ULTRA Resolution” (also an “Entry).  (5)  Twitter:  Share of a photo with #ULTRASUPERIOR and #CONTEST and tell us your “2019 ULTRA Resolution” (also an “Entry). (6) Twitter: Send a photo via direct message to the Michelob ULTRA Twitter account with #ULTRASUPERIOR and #CONTEST and tell us your “2019 ULTRA Resolution” (also an “Entry).

    For all Facebook Entries:  You must be a registered user of Facebook and follow Michelob ULTRA in order to enter the Contest via Facebook. Facebook registration is free and can be obtained by logging on to www.facebook.com and following the online instructions to open an account.

    For all Instagram Entries:  You must be a registered user of Instagram and follow Michelob ULTRA in order to enter the Contest via Instagram. Instagram registration is free and can be obtained by logging on to www.instagram.com and following the online instructions to open an account.

    For all Twitter Entries:  You must be a registered user of Twitter and follow Michelob ULTRA in order to enter the Contest via Twitter.  Twitter registration is free and can be obtained by logging on to www.twitter.com and following the online instructions to open an account.

    If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.

    Your setting must be set to “unprotected” and/or “public” in order for your posts to be viewable by Sponsor and its agents.  Only posts that are viewable by Sponsor and its agents will be considered an Entry.

    The one (1) person submitting the Entry under their Facebook, Instagram or Twitter account will be considered the entrant and only the entrant is eligible to win a prize. No other person in the Entry is eligible to receive a prize. Neither Sponsor nor its representatives are liable for any disputes arising from or related to the Contest in this regard.

    Entries will be judged.  See Rule #5 for Judging Criteria.  All Entries must be received and recorded during the Contest Period. No other forms of Entry are valid. See Rule #4 for additional Entry Guidelines. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Rule #4) or any other commentary or material which Sponsor, in its sole discretion deems inappropriate.  

4.         ENTRY GUIDELINES & PROHIBITED CONTENT:

    Entries must meet the following requirements:

• Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.

• Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entry in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the World in any manner whatsoever and for any purpose.

• Entry cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, reference nudity or any materially dangerous activity; (b) promote the excessive or irresponsible consumption of alcohol, or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise fails to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: http://www.beerinstitute.org/assets/uploads/BI-AdCode-5-2011.pdf; (f) contain or reference trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind (other than Michelob ULTRA), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (g) contain copyrighted materials owned by others without permission; (h) contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; (i) refer to or depict any names, logos or readily recognizable features of a retailer of alcohol beverages (such as a grocery store, convenience store, restaurant, bar, or any other retail location that sells alcohol beverages); or (j) depict, and cannot itself be in, violation of any law.

• Each entrant warrants and represents that the Entry: (a) is your original work, (b) has not been previously published; (c) has not received previous awards; and (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;

• Any entrant whose Entry includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such Entry, in a form satisfactory to Sponsor, upon request, prior to award of prize and/or naming of entrant as a winner.

• Any Entry that, in the sole opinion of Sponsor, is not in accordance with the guidelines as stated herein or on the Website, or is deemed to be inappropriate for publication is ineligible.

• Incomplete, illegible, deceptive or garbled Entries are not eligible.

• Any such entrant will indemnify and hold harmless, Sponsor from any claims to the contrary.

    By submitting an Entry, you agree that your Entry is gratuitous and made without restriction, that it will not place Sponsor under any obligation other than as stated in these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your Entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you.

    By participating, you acknowledge that your Entry may be posted on the Website, in Sponsor's sole discretion. Entries posted to the Website are not edited by Sponsor and are the views/opinions of the individual entrant and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge that Sponsor has no obligation to use or post any Entry you submit.

5.         CONTEST JUDGING TO DETERMINE THE WINNER:

    All eligible Entries will be judged by a panel of judges (“Panel”) selected by Sponsor. The Judging Criteria includes: (a) Creativity; (b) Originality; (c) Quality of the Submission; and, (d) Relevance to the Contest Theme of “2019 ULTRA Resolution”.  The one (1) Entry receiving the highest point total awarded by the Panel will be deemed the Grand Prize winner.  In the event of a tie, tied Entries will be re-judged by a new Panel based on the Judging Criteria stated above until the tie is broken. The decisions of the Panel are final in all aspects of the Contest.  See Rule #6 for Prize details.

6.         PRIZE DETAILS:

    GRAND PRIZE (1 total):  A trip for winner and one (1) guest to Nashville, Tennessee.  Winner will also receive $95,000 cash (awarded in the form of a check or wire transfer payable to winner).  Trip consists of round-trip air transportation (from gateway city nearest winner’s home), double-occupancy hotel accommodations for two (2) consecutive nights, opportunity to attend a one (1) hour workout session with Shawn Booth (subject to availability) and access to Shawn Booth’s fitness app “Boothcamp”.  Travel dates to be determined by Sponsor, in Sponsor’s sole discretion.  Winner and guest must be able to travel on the same itinerary and on the dates specified by Sponsor or prize will be forfeited and an alternate winner selected (time permitting).  Winner and guest must comply with all travel requirements, which may include, without limitation, presenting necessary identification (including a valid driver’s license) at the time of travel.  Flight schedules are subject to change without notice.  Sponsor is not liable for any missed events or opportunities or expenses incurred as a consequence of flight cancellation/delay or ground transportation delay.  Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility.  Winner may be required to provide a credit card at time of hotel check-in.  Travel and accommodations are at the Sponsor’s discretion and subject to availability and change.  Ground transportation, meals, gratuities, and all other expenses not specified herein are solely the responsibility of the winner.  Approximate Retail Value (“ARV”) of the trip is up to $5,000.00.  Actual value depends on city/day/time of departure.  Total ARV of all prizes is up to $100,000.00.  If winner cannot accept the prize as specified, prize will be forfeited and will be awarded to an alternate winner (time permitting).  Any difference between stated value and actual value will not be awarded.

    If Sponsor so elects, the potential winner and his/her guest may be required to submit to a confidential background check.  Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner and his/her guest will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor.  If requested, the potential winner and his/her guest agree to sign waiver forms authorizing the release of personal and background information.  In the event of noncompliance, prize will be forfeited and will be awarded to an alternate winner (time permitting).

    Prizes are non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor.  If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value.  Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.

7.         WINNER NOTIFICATION: 

    The prize will be awarded (time permitting). Potential winner will be notified via direct messaging on Facebook, Instagram or Twitter and will be required to respond to the notification within forty-eight (48) hours indicating whether he/she can accept the prize.  If no response is received within the time allotted, an alternate potential winner will be selected (time permitting).  Any alternate potential winner selected will also be required to respond to the notification within forty-eight (48) hours. Sponsor is not responsible for suspended or discontinued Internet, wireless, or land-line phone service which may result in a potential winner not receiving initial prize notification.  Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and publicity release via email, fax or overnight mail within forty-eight (48) hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is at least twenty-one (21) years of age or older, the potential winner will be declared the official winner of the Contest.  If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and the prize will be awarded to an alternate potential winner (time permitting).  Winner’s guest must be at least twenty-one (21) years of age or older as of the end date of the Contest and will be required to complete, sign, and return a liability and publicity release via email, fax or overnight mail within forty-eight (48) hours of winner’s prize acceptance. In the event of noncompliance within any of these time periods, prize will be forfeited and an alternate potential winner selected (time permitting).  Any alternate potential winner selected will also be required to adhere to the time periods described herein.  Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).

8.         LIMITATIONS OF LIABILITY AND RELEASE:

    Sponsor, its affiliates, subsidiaries, and agencies are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Contest or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, or by any of the programming or equipment associated with or used in this Contest, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Neither Sponsor nor its agencies are responsible for injury or damage to entrants or any other person’s computer or property related to or resulting from participating in this Contest. Should any portion of Contest be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play of this Contest, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest, and determine the winners from valid, non-suspect Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding Entries from multiple users having the same Facebook, Instagram or Twitter account, the authorized subscriber of the Facebook, Instagram or Twitter account used to enter will be deemed to be the entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the Facebook, Instagram or Twitter account by the ISP or other organization responsible for assigning the Facebook, Instagram or Twitter account.  All materials submitted become the property of Anheuser-Busch, LLC, and will not be returned.

    Entrants agree (a) that Sponsor, its parent, subsidiary and affiliated companies, and advertising and promotion agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Contest or in any Contest-related activity, and (b) winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, biographical information and/or likeness, Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and promotional purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.

9.         PUBLICITY:

    You grant to Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable right and license to exploit your Entry in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without limitation, your Entry and any person’s property (physical, personal, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Entry being associated with a particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to, such use, distribution, reproduction or display of your Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.

10.       PRIVACY POLICY:

    Please see the privacy policy located at https://www.anheuser-busch.com/privacy-policy.html for details of Sponsor’s policy regarding the use of personal information collected in connection with this Contest.

11.       WINNER’S LIST:

    For the name of the winner, send a direct message to the Michelob ULTRA Facebook, Instagram or Twitter account by June 1, 2019.

12.       SPONSOR:

    Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

© 2019 Anheuser-Busch, Michelob Ultra^® Light Beer, St. Louis, MO

This Contest is in no way sponsored, endorsed or administered by or associated with Facebook, Instagram or Twitter.  Any questions, comments or complaints regarding this Contest shall be directed to Sponsor and not to Facebook, Instagram or Twitter.