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Michelob Ultra Product Cans

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©2022 A-B, MICHELOB ULTRA ® BEER, ST. LOUIS, MO. By submitting this form, you agree to be bound by the Terms of Service and Privacy Policy. Do Not Sell My Personal Information

Event

1896

The FIrst Pour

Michelob is introduced by Anheuser-Busch. Upon release, it was only available on draught in high-end theaters, restaurants, and hotels.

Event

1961

Cheers to the Teardrop

This year Michelob is first packaged in the iconic glass teardrop bottle.

Event

1961-2002

Michelob is packaged in various glass bottles through the decades.

For forty years, variations of the Michelob brand circulate the market. The brand and brew evolve as quickly as the consumers do.

Event

2002

Michelob ULTRA is Born

Michelob ULTRA debuts with a nationwide rollout.

Event

2004

Teeing Up Success

Michelob ULTRA becomes the official beer sponsor of the PGA and LPGA.

Event

2007

The Modern Era

The ULTRA can is converted into a modernized slim can, and Michelob ULTRA Lime Cactus hits shelves.

Event

2016

Our Super Bowl Debut

Michelob ULTRA premiers its very first Super Bowl commercial.

Event

2018

The Golden Year

An organic innovation, Michelob ULTRA Pure Gold, launches.

Event

2020

Launching Into the 20’s

Piggybacking on the organic success of two years prior, Michelob ULTRA Organic Seltzers launch. Plus, Michelob ULTRA becomes the official beer sponsor of the NBA and WNBA.

Event

2021

Maximizing Flavor

The rich-tasting light-lager innovation, Amber Max, debuts with a nationwide rollout.