1896
The FIrst Pour
Michelob is introduced by Anheuser-Busch. Upon release, it was only available on draught in high-end theaters, restaurants, and hotels.
1961
Cheers to the Teardrop
This year Michelob is first packaged in the iconic glass teardrop bottle.
1961-2002
Michelob is packaged in various glass bottles through the decades.
For forty years, variations of the Michelob brand circulate the market. The brand and brew evolve as quickly as the consumers do.
2002
Michelob ULTRA is Born
Michelob ULTRA debuts with a nationwide rollout.
2004
Teeing Up Success
Michelob ULTRA becomes the official beer sponsor of the PGA and LPGA.
2007
The Modern Era
The ULTRA can is converted into a modernized slim can, and Michelob ULTRA Lime Cactus hits shelves.
2016
Our Super Bowl Debut
Michelob ULTRA premiers its very first Super Bowl commercial.
2018
The Golden Year
An organic innovation, Michelob ULTRA Pure Gold, launches.
2020
Launching Into the 20’s
Piggybacking on the organic success of two years prior, Michelob ULTRA Organic Seltzers launch. Plus, Michelob ULTRA becomes the official beer sponsor of the NBA and WNBA.
2021
Maximizing Flavor
The rich-tasting light-lager innovation, Amber Max, debuts with a nationwide rollout.
