Enjoy Responsibly. ©2020 Anheuser-Busch, Michelob Ultra® Pure Gold® Light Beer, St. Louis Mo. The cost of transitioning six square feet of farmland to organic in the Contract for Change program is approximately .02 cents per year. Michelob Ultra Pure Gold will commit .02 cents for every six pack sold between 1/1/20 and 12/31/21, up to $1 million, to the contract for change program to help transition conventional farmland to organic. Funds paid to farmers in the form of transitional barley premiums. Visit puregold.com to learn more.