Enjoy Responsibly. ©2020 Anheuser-Busch, Michelob Ultra® Pure Gold® Light Beer, St. Louis Mo. The cost of transitioning six square feet of farmland to organic in the Contract for Change program is approximately $0.02 per year. Michelob Ultra Pure Gold will commit $0.02 for every six pack sold between 1/1/20 and 12/31/21, up to $1 million, to the contract for change program to help transition conventional farmland to organic. Funds paid to farmers in the form of transitional barley premiums. Visit puregold.com to learn more.