Name your rec league team TEAM ULTRA and we may sponsor you by covering league fees, outfitting uniforms, and supplying beer.
Enter a tournament, rec sport, or intramural league with the name TEAM ULTRA.
Let us know you're playing for Team ULTRA on your favorite public social channels.
Tag @michelobULTRA, #PlayForULTRA and #Contest for a chance to give your team the big league treatment.
When you call your team Team ULTRA, you’re joining everyday athletes everywhere who know the best part of sports are the people and the beers you share together. Sign up to discover more ways to win all year long.
Q: What is Play for ULTRA?
A: Our Play for ULTRA campaign gives rec teams the big league treatment. We’re asking rec league teams around the country to name their team “Team ULTRA,” and we might cover your league fees plus hook you up with custom gear, lots of beer - and one lucky winner gets a major league cheering squad at one of their games.
Q: Who is the contest for?
A: We’re looking for people across all sports who find joy in playing with their rec league teammates! If you play for the fist bumps, the laughs, the smiles, and the cheers, play for ULTRA – and show everyone in your rec league who has the most fun on the field, from the pre-game huddle to the post-game gathering.
Q: How do we #PlayForULTRA and win?
A: For the major prizes of covered rec fees, official Team ULTRA sports gear and/or a cheering section that will knock your socks off we want you to name your rec league team, “Team ULTRA.” Once you’ve done that, tell us about your team through photos and videos on your public IG, Twitter and/or Facebook tagging @MichelobULTRA, #PlayForULTRA and #Contest.
To score all year long, share photos of your team winning with joy on IG, Twitter and/or Facebook tagging @MichelobULTRA, #PlayforULTRA and #Contest.
Q: What if my rec league’s already been named?
A: We understand deadlines, no biggy. Just make a post on your public IG or Twitter and/or Facebook and pledge to make your next team a “Team ULTRA,” and we’ll take it from there.
Q: What rec league sports are you looking for?
A: Any sport you can name. We’re talking kickball, soccer, pickleball, basketball, softball, baseball, spikeball. Anywhere there’s a team, there can be a Team ULTRA!
Q: What are the prizes?
A: Oh man, where to begin! We’ll cover a set of teams’ rec league fees. We’ll prize people with basketball, running and soccer kits that include jerseys, shorts and socks. And finally, for one lucky winner, we’ll show up to make one of their games one to remember with stands full of fans, a beer guy, and most definitely a t-shirt gun.
Q: What if I don’t have a public IG, Twitter or Facebook account?
A: Make one! For this challenge we’re limiting post submissions to these three platforms. And your account needs to be public, or else we can’t see it. And if we can’t see your #PlayForULTRA post, we can’t shower you with prizes.
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