What is “Michelob ULTRA Courtside”?

“Michelob ULTRA Courtside” is a digital experience that allows fans to appear virtually inside the arena and share in the excitement of the game with other fans. While fans won’t be physically present at the games, more than 300 NBA fans each game will be invited to appear live on the “Michelob ULTRA Courtside” 10-foot video boards surrounding the court.  Those fans will have the opportunity to digitally interact with each other throughout the game via Together mode, Microsoft Teams’ latest feature designed to create a more connected virtual experience.  Together mode removes people from their individual backgrounds and brings them together in a shared virtual space, such as an arena, digitally facilitating a community viewing experience.

How can fans access the virtual experience?

While fans can’t physically attend games in Orlando due to social distancing protocols, Michelob ULTRA Courtside is providing fans special access to games throughout the season.  We will be running sweepstakes throughout the season to give away access, and fans can visit www.ultracourtside.com and follow our social media channels to learn more.